Sendside Networks has built a world-class organization from the ground up. This is reflected in the depth and breadth of our management team, our board of directors, and our advisors.

The core management team is composed of individuals with significant experience in managing early - stage ventures and/or functional expertise that covers every aspect of building and operating a successful business.

William Borghetti, Founder & CEO

Douglas Mealing, Chief Software Architect

Tim Mills, VP Engineering

John Sutton, VP Sales & Marketing

Jeff Barson, Director of Product Marketing, Support & User Experience Czar



William Borghetti, Founder & CEO

Leveraging his extensive communication, collaboration, and technology management experience, William led the initial market research and technical feasibility for Sendside Networks next-generation message and document delivery technology.

William's background is a unique combination of technology development, management and early-stage business building. He is an active investor and advisor to several early-stage ventures and frequent speaker on the topics such as strategic business planning, capitalization strategy and fund raising. William is an Entrepreneur-in-Residence with the Wayne Brown Institute, the oldest and most successful non-profit venture accelerator program in the country.

Prior to founding Sendside Networks, William was the founder, president and chief technology officer of Campus Pipeline, Inc. (CP), an enterprise software company that developed innovative and highly-scaling software solutions for the higher education marketplace which included, among others, a communication and collaboration platform, content management, single sign-on and integration with remote systems using a new, patented communication protocol. During his tenure at CP, William took the venture from a concept to a company with more than 250 employees, crafting critical strategic relationships with partners and guiding the technological direction of the company. CP was acquired by SCT (now SunGard) in 2002.

Most recently, William was named by vSpring Capital to their 2008 V|100, which identifies the top 100 venture entrepreneurs with ties to Utah. He was also selected by Utah Business Magazine as one of the 2008 "Top 40 Under 40," which identifies the top 40 business leaders under the age of 40.

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Douglas Mealing, Chief Software Architect

Doug has more than 12 years of software development experience, with the last 7 years devoted exclusively to designing and developing distributed, highly-scalable web applications and infrastructure. He began his career developing software for torpedoes and submarines for the U.S. Navy. Doug has been the technical lead or primary architect of two web - based financial banking systems, university Portal software (with Campus Pipeline), a business management Portal, a credit card processing gateway, including his own proprietary web-application framework designed to permit rapid development and deployment of scalable web applications. Prior to joining Sendside Networks, Doug founded and managed Costa Rica Development, LLC., a leading offshore software development center based in Costa Rica which focuses on helping American companies tap into talented and inexpensive engineering resources.

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Tim Mills, VP Engineering

Tim has more than 24 years experience in the computer industry. During this time he has worked in a variety of technical leadership rolls for both large corporations and startups. He and his teams have developed flagship products used by millions of people all over the world. Operating systems to the enterprise, middleware to web-based applications, hardware and software embedded devices to service based online systems. Tim's teams have consistently built successful sophisticated award winning systems and applications.

Tim began his career with operating system pioneer Digital Research and continued his craft with networking giant Novell, Campus Pipeline a portal systems for higher education, Arcanvs provider of Digital Signature technologies, USA Interactive tools for e-content creation and Novizio (now Xyleme) applications for creation of e-learning content.

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John Sutton, VP Sales & Marketing

John has been a proven sales leader with companies ranging from start-ups to the Global Fortune 100 around mergers and acquisitions, critical product launches, new vertical applications and competitive threats. Utilizing his focus on optimizing sales and marketing efforts through targeted customer communication, Sutton has measured over $700 million in customer ROI. He has been instrumental in helping businesses define differentiated and compelling value propositions, aligning global sales teams behind their new story and develop the executional programs to communicate that story to their market.

As a managing member of StartUp Executives LLC, John was vice president of marketing and communications for a start-up software company that offers innovative Anti-Money Laundering (AML) solutions to Financial Institutions, and at the beginning of his career worked for a multi-national broker dealer, managing the speculative financial portfolios of accredited investors.

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Jeff Barson, Director of Product Marketing, Support & User Experience Czar

Jeff brings more than 12 years of experience in consumer marketing, internet technologies, and business growth experience to Sendside. Before joining Sendside, Jeff founded and led a number of consumer facing technology companies including Surface (medical technology), Wild Blue (creative agency), Medical Spa MD (medical marketing), and Nimble (e-commerce).

Jeff has lead cross-functional teams focusing on mass adoption, customer experience and social interaction for businesses. As a promoter of social technology adoption, Jeff has served as a strategic advisor to early-stage technology companies and founded Fight Club for Entrepreneurs and an angel investment group in Park City, Utah.

For the last two years Jeff has been named by vSpring Capital to their 2008 V|100, which identifies the top 100 venture entrepreneurs with ties to Utah.

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